Staples: Hit Pause
In a world where we are overworked, over-scheduled, and overwhelmed, how can we make Staples relevant again?
CD: Myka Cabuhat
OOH
OLV
Her alarm goes off. It’s too early. She silences it and immediately looks at her calendar:
Client meeting
Notarize contracts
Order furniture for new office
Hockey practice
She’s making breakfast as emails start pouring in. Kids are yelling, and Outlook notifications are overlapping.
A big red pause button pops up on her screen. She looks curious and clicks it.
Suddenly, the emails stop, mid-notification. Everything goes silent.
She sits down with her family and shares breakfast with them. She takes her time, laughs with them. She books notarization and orders furniture over coffee.
SUPER: Staples logo. “Hit pause”