Staples: Hit Pause

In a world where we are overworked, over-scheduled, and overwhelmed, how can we make Staples relevant again?

CD: Myka Cabuhat

OOH

OLV

Her alarm goes off. It’s too early. She silences it and immediately looks at her calendar:

Client meeting

Notarize contracts

Order furniture for new office

Hockey practice

She’s making breakfast as emails start pouring in. Kids are yelling, and Outlook notifications are overlapping.

A big red pause button pops up on her screen. She looks curious and clicks it.

Suddenly, the emails stop, mid-notification. Everything goes silent.

She sits down with her family and shares breakfast with them. She takes her time, laughs with them. She books notarization and orders furniture over coffee.

SUPER: Staples logo. “Hit pause”